Why having a brand image is important?
Successful companies have one thing in common – they have a well-known brand. A well-known brand not only attracts more clients and work, but it also attracts more talent. Maintaining its brand image is of utmost priority. While many companies fail to maintain their tags of being a brand and lose out on a chunk of talent that is yet to be churned and made proper professionals, the companies that emerge victorious in such situations are the companies that are worth the raw potential held by the new candidates.
Img src: Pixabay.com
Benefits of a Powerful Business Brand
A company that has a brand name is a known name in the industry. As your brand names grow, you will begin to attract the best and the brightest from the workforce. With the most skilled and capable candidates joining your company, your organisationÂ grows swifter. For example, Sundar Pichia joined Google in 2004. By this time, Google was an upcoming internet company. Sundar Pichia not only excelled in his role at Google, but he also pushed Google into the future of the internet of today.
An individual himself presents his best self when dealing with a well-known company. They learn how to work within the company and push themselves to give their best.
Google: An Example
When it comes to brand done right for employees – look no further than Google.
Googleâ€™s playground and kitchen
Source: https://www.flickr.com/photos/mwichary & https://www.flickr.com/photos/kamikura
- Location: Thereâ€™s a lot been said about Googleâ€™s office. The workplace is so innovative, it can hardly be called a workplace.
- Food: Google just doesnâ€™t have a canteen for employees – itâ€™s has a full-fledged, international standard buffet available for free.
- Work Environment: Googleâ€™s unique initiatives like 20% Time off makes the company more attractive.
Google with or without realising it, each of these topics have become massive that is covered by the media. Each topicÂ – workplace, food, and work environment have articles cover them in length. Itâ€™s read by many around the world, creating an impact on the market and enhancing Google’s appeal to the talent. Â
As recruitment consultants in India, we can assist your organisation to build a brand with employees and the talent market. Unify Search Solution is not just one of the manyÂ recruitment consultants in India, we areÂ helping organisation push the boundary of HR.Â