The advent of technology has brought several benefits to the business sector. Every business process, including recruitment, is being digitized. The digitization of recruitment has made hiring swift and easy for organizations. While previously you had to advertise vacancies in newspapers and wait for applications, today, through online media you can easily connect and reach out to people.
Since recruitment is about connecting and finding the right people, what better place than social media to do so? Today, almost everyone is on social media, especially the millennial workforce. Recruiters can leverage social media to tap into potential hires. While most firms are aware of and implementing social recruiting, not all succeed at it. As recruitment consultants in India, we give you a few ways to optimize social media to recruit.Â
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Use the Right Platforms and Participate in the Right Conversations
Being active on social media is the key to successful marketing and recruiting. Whether Facebook, LinkedIn or Twitter, each platform has its own unique ways of networking. Be active on relevant groups on LinkedIn and Facebook to target potential individuals and let them know about vacancies. Use trending hashtags on Twitter to target potential candidates. Furthermore, depending on your type of business, use niche networks like Quora to source and find the right people for your organization.
Utilize Employer Branding to Attract Talent
Social recruiting goes beyond posting job ads. Social media platforms offer an opportunity for employer branding. Today, people want to work with employers who value their passion, help them grow in their career and also provide for work-life balance. A firm with a fun yet passionate work culture is where todayâ€™s workforce would like to get employed. Employer branding refers to a process where a company forms an image of a workplace that attracts potential talent. For instance, Google posts content that displays a fun culture and interesting perks, making it a dream workplace for every individual. Utilize social media to share your companyâ€™s culture or any other content that shows your company is a great place to work at. Create a brand that is a magnet for talent.
Involve Employees in the Process
People take the words of those who currently work or have worked at your firm to judge whether you are their desired employer. Every company has some employees who use social media aggressively. Encourage your entire team to share job vacancies. Let them talk about your company culture and why they love working there. Let them be your brand evangelist on social media. When employees talk about your company and work experiences in a responsible manner, it helps pique the interest of potential recruits.
Social media channels offer a great opportunity to converse and connect with potential individuals who bring value to your business. Implementing these tips to recruit through social media will ensure you source well and hire right. While this is true, the entire recruitment process can be time-consuming. To avoid losing precious time, partner with recruitment consultants in India to make hiring more efficient.